Reaching New Audiences

We deliver products that motivate inactive people to get more active.

For example: We produced audio guides for SMART phone download at two of Livingston’s urban woodland sites. The focus was to engage new audiences and get them taking healthy active recreation in the woodlands. The content for the audio guides is available at: Eliburn Wood.

We integrated the content between the leaflet (information and orientation) and the audio guides, optimising intriguing heritage and natural history of the sites with healthy activity  – ‘why don’t you try?’ – information. Providing varied distance measured walking routes from several marked access points was also a feature.

Meriel YoungReaching New Audiences

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