Delivery plans Smarter Choices Smarter Places- City of Edinburgh Council (CEC)

Prioritising the use of £1M investment in sustainable transport from allocated SCSP funds. Production of costed delivery and implementation plans for 1M of investments in sustainable transport actions; walking, branding and website for cycling/walking, 20mph marketing, personalised travel plan, mapping and route marketing, festivals and culture, bikes on trams, CEC travel plan and Edinburgh park business centre employee travel plans. … Read More

Meriel YoungDelivery plans Smarter Choices Smarter Places- City of Edinburgh Council (CEC)

North West Locality (CEC) – Stockbridge Summer Solstice

Commissioned to the role of project manager we organised the EPOG (event planning and operational group) requirements which includes, emergency services, public safety plan, TTRO, security, licensing and environmental health. We produced the event manual, trained event volunteers, undertook the full event RA and fully managed the event on the day. We generated income from Smarter Choices Smarter Places funds, … Read More

Meriel YoungNorth West Locality (CEC) – Stockbridge Summer Solstice

CEC Inverleith Festival of Walking & Cycling

Running the events transport consultation hub for City of Edinburgh Council focused on identifying barriers to walking and cycling. For more meaningful data we matched the barriers to specific Edinburgh postcodes. We identified gaps in infrastructure and elements of support required and where shared path use conflicts were arising. We also gathered views (through online survey) on the quality of … Read More

Meriel YoungCEC Inverleith Festival of Walking & Cycling

Transport Behaviour Marketing

We plan and manage large scale events linked to marketing campaigns.   For example: Recently we were commissioned by the City of Edinburgh Council to project manage the  Edinburgh Cycle Choices campaign aimed at getting 24 to 36 year olds (from more deprived areas) cycling more. Take a look at some of our marketing materials at Upright Creative. We added value through … Read More

Meriel YoungTransport Behaviour Marketing

Producing ‘getting people active’ resources and improving economies

We produce any sort of information and orientation resource required, even for whole cities, plus advertising and full marketing strategy. This may be for Rail companies, LA’s, bus companies, BID consortiums, regional transport alliances, ranger services, tourism clusters, etc. For example: We undertook the production of 8 cycle leaflets covering all of the City of Edinburgh Council area. We also … Read More

Meriel YoungProducing ‘getting people active’ resources and improving economies