Low carbon travel and transport initiative feasibility study for Shetland Islands Council

 Developing a network of low carbon active travel transport hubs to inform an application of 0.5M of carbon challenge ERDF funds supporting DHC. Initial priorities were identified and further interrogated from the Shetland Place Standard (SPS) public consultation data, see www.placestandard.scot for methodology. Issues around better PT scheduling around employment movement needs; convenience, payment systems, comfort and reliability were all … Read More

Meriel YoungLow carbon travel and transport initiative feasibility study for Shetland Islands Council

Delivery plans Smarter Choices Smarter Places- City of Edinburgh Council (CEC)

Prioritising the use of £1M investment in sustainable transport from allocated SCSP funds. Production of costed delivery and implementation plans for 1M of investments in sustainable transport actions; walking, branding and website for cycling/walking, 20mph marketing, personalised travel plan, mapping and route marketing, festivals and culture, bikes on trams, CEC travel plan and Edinburgh park business centre employee travel plans. … Read More

Meriel YoungDelivery plans Smarter Choices Smarter Places- City of Edinburgh Council (CEC)

Travel Behaviour Change – West Dunbartonshire Council (WDC)

Targeting travel behaviour change amongst employees at West Dunbartonshire Council, supporting DHC. A large scale office relocation programme across the workforce was timeously grabbed to affect travel behaviour. The strongest factor affecting behaviour change was the impact of the planned reduction in staff car parking provision. We set up a staff reward scheme to both support and nudge travel behaviour … Read More

Meriel YoungTravel Behaviour Change – West Dunbartonshire Council (WDC)

Specialised programme management services on behalf of clients

We manage programmes for clients when they don’t have time. We plan and manage large scale events linked to behaviour change campaigns. We operate as a full project management agency delivering the complete event objectives, planning, marketing, campaign work, the event itself and monitoring. The full agency approach reduces the clients input enormously. Operating as internal project managers we ensure … Read More

Meriel YoungSpecialised programme management services on behalf of clients

MG ALBA digital media impact research

We undertook a national research study focusing on the impact of MGALBA media products; BBC ALBA, Radio nan Gael, BBC ALBA website, Learn Gaelic and Film G in relation to their awareness and impact on the Gaelic language. An initial step was a literature review of international sources in relation to minority languages media platforms; TV, radio, online content and … Read More

Meriel YoungMG ALBA digital media impact research

Commonwealth woods greener legacy programme 2014 Commonwealth Games

We wrote and delivered marketing strategy to grow local participation in neighbourhood woodlands in parts of Glasgow. Our efforts were focussed on 10 forest destination sites lying mainly in deprived parts of greater Glasgow, plus Cuningar Loop (by the CG2014 athletes’ village). Led by Forestry Commission Scotland then Pagoda PR the aim was to get more people active through increasing … Read More

Meriel YoungCommonwealth woods greener legacy programme 2014 Commonwealth Games

Destination marketing Strategy – The Great Trossachs Path

Writing the marketing strategy for this strategic route running 30 miles across The Great Trossachs Forest. The challenge to raise awareness and gain footfall involved a multi-dimensional approach. The selection of promotional tools most fundamental to drawing in more people and new audiences (as required by HLF funder) to the magnificent area required innovative ideas. We provide a specialism in … Read More

Meriel YoungDestination marketing Strategy – The Great Trossachs Path

Programme monitoring- Heritage Lottery Fund for Scottish Outdoor Access Trust

Involves monitoring the activity plan outcomes of the £6.1M Mountains and the People project www.themountainsandthepeople.org.uk on behalf of the Scottish Outdoor Access Trust. The monitoring work involves formative and summative research predominantly through interviews, questionnaires, programme partnership insights and ongoing communications monitoring. Key programme outputs are SVQ training, volunteers, activity festivals, health walks, mass participation events, information interpretation, ranger led … Read More

Meriel YoungProgramme monitoring- Heritage Lottery Fund for Scottish Outdoor Access Trust

Research and monitoring – Bòrd na Gàidhlig (BnG)

Scrutiny of the delivery of Gaelic language plans (GLP’s) across five public bodies and local authorities. Working with David Hunter from Not for Profit planning this work involved checking that all the elements within individual GLPs were being delivered. Focus organisations included Historic Scotland, Skills Development Scotland, Sabhal Mòr Ostaig, East Dunbartonshire Council and Highland Council. The satisfaction of delivery … Read More

Meriel YoungResearch and monitoring – Bòrd na Gàidhlig (BnG)

Review of Scottish Access and Technical Information Network (SATIN) and the SNH Outdoor Access Design Guide

This was a joint commission undertaken for Scottish Natural Heritage and Paths for All. The review of SATIN focussed on whether or not to modify the websites content, function and scope in order to better facilitate the needs of technical access planning practitioners. The research included a large scale online survey with practitioners and several half-day practitioner workshops. The SNH … Read More

Meriel YoungReview of Scottish Access and Technical Information Network (SATIN) and the SNH Outdoor Access Design Guide

Reaching New Audiences

We deliver products that motivate inactive people to get more active. We produced audio guides for SMART phone download at two of Livingston’s urban woodland sites. The focus was to engage new audiences and get them taking healthy active recreation in their local woodlands. The content for the audio guides is available for Eliburn Wood and Deans Wood. We integrated … Read More

Meriel YoungReaching New Audiences

Practitioner Training in urban Forestry

We undertake site-based and classroom training on recreation planning, urban forestry and greenspace design. For example: We led on the FCS contract to teach urban woodland landscape design training for practitioner audiences. We started with a training needs analysis to identify practitioner knowledge gaps. From survey findings we developed priority training needs materials. We then ran a one day training course. … Read More

Meriel YoungPractitioner Training in urban Forestry